Category: Media

the message formula

The underlying formula of media training is a factor in undermining public confidence in politicians; with the electorate switching off, and seeking ‘straight-talking’ from any quarter.

The car crash interview when Natalie Bennett, leader of the Green Party, was at LBC was an early moment of electoral excitement for the media.

Widely shared and ridiculed. Bennett apologised to the Party, and it was announced she would be undertaking some ‘media training’. The news was welcomed by those involved in media training. Read more… »