Tag: branding

Not telling.

shush

With the new larger Local Councils up and running there have been a number of stories in the local news about the cost of rebranding – new logos or, in this recent case, a new coat of arms.

There are many arguments for spending on rebranding to create an identity for a new body where it is about bringing a community together, good and bad. Very often this revolves around the final visual identity, the logo, and whether it is considered good or bad design.

Whatever the cost of the process this is voted on by Councillors and agreed by Councillors. So to not be prepared to reveal the cost where the spending was unanimously supported by all parties at Monday night’s Council meeting” seems a little odd and overly-secretive.

If Councillors they are prepared to defend the project on which the money was spent, Councillors should be equally prepared to reveal how much is cost. After all it is the local rate-payer, the taxpayer, who is funding the ceremonial trappings of Council. It is the taxpayer to whom the Councillors are accountable.

The Government is currently looking at Freedom of Information requests, and their cost. Here is a very small example where a Council is not being open, not being accountable. In the total budget it may not be a big item, but it tends to a reluctance of elected representatives to be very forthcoming about how much of our money they are spending and allowing the taxpayer, and voter, to make up their own mind on what is value for money and what is not.

The Government should not be looking at the cost of Freedom of Information requests, instead it should be working harder on more open and accountable government at all levels that reduce the need for FOI requests in the first instance.